Personal Branding

Personal branding is not about you! It is about the value you provide to others.

Below are links and resources I cited when giving my speech on personal branding today. Soon I will be recording and uploading it here as well but I wanted to make the resources available to those who heard my speech today.

BRAG! by Peggy Klaus

Website for the book:
http://www.klausact.com/bragbook.html

Take 12 Questionnaire:
http://www.klausact.com/brag/questionnaire.htm

Me 2.0 by Dan Schawbel

Note: The link to the book is for the next edition will be coming out in October and I am sure it will be worth the wait. If you don’t want to wait you can always borrow the current edition from the library or if you are lucky find it at Half Price books.

http://personalbrandingbook.com

4 Rules of Networking:

1. Mutualism – Creating win/win situations
2. Giving value before receiving anything in return
3. Targeting a specific group of people
4. Reconnecting with people and never losing touch

Career Distinction by William Arruda & Kristen Dixon

4 Principles of Career Distinction

1. Stand out
2. Be your own boss
3. Forget the ladder
4. Build your brand

William’s web site and YouTube channel are great resources for learning more about personal branding.

http://www.williamarruda.com/

http://www.youtube.com/user/williamarrudaReach

Other Personal branding links:
Personal Branding 101

HOW TO: Build the Ultimate Social Media Resume

101 Personal Branding Tactics Using Social Media

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